It is normal to see people acting irrationally when shopping in today’s consumer-driven culture. Many people fall into the trap of overconsumption, whether it is buying things they do not need or giving in to the temptation of never-ending deals. In addition to putting a burden on individual budgets, this phenomenon has a multiplicative effect on ecological decline and socioeconomic disparity. Reflecting on the repercussions of our choices and striving for more conscious and sustainable consumption habits are vital as we negotiate the intricacies of modern consumerism. Uncover the concealed influences that determine your purchasing behaviour in Consumerism: An Ambiguous Surge in the Modern Era. Author Nor Azila conducts a thought-provoking analysis, examining the psychological factors that drive our buying decisions and revealing the impact of marketing strategies, social influence, and cultural expectations. Nor Azila provides readers with practical advice and enlightening stories, enabling them to regain authority over their expenses and lead a more purposeful life. This is an essential book for anybody looking to negotiate the many complexities of contemporary commercial society with clear understanding and intention.