Build a site that stands out from the crowd Every business needs a website, but not everyone can afford to hire a web designer. This book offers budget-friendly strategies to creating a pro-level site without a pro-level budget. Discover how to create a user-friendly, functional website that attacts visitors—without having to learn HTML or other coding languages. Get straightforward instructions on using web-building best practices to design an attractive layout, create search-engine-optimized content, measure your site’s performance, and turn your web presence into a lucrative business-building tool. Inside… Applying design fundamentals Appealing to customers Making your site findable Choosing eye-catching layouts Developing web-ready content Boosting your search engine ranking Avoiding common mistakes